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Last month, SingTel launched NewsLoop, a new e-Reader app for iPad that offers content from more than 230 local and international media sources and blogs covering a wide range of topics and seeks to differentiate itself from other news apps by being the first to cater specifically to the needs and interests of local readers. NewsLoop provides local media and bloggers with a new platform to reach out to a wider audience.

NewsLoop renders articles in a easy-to-read magazine-style format, allowing readers to enjoy quick access to stories and images with a few swipes, making it simpler to discover, view and share content. A swipe over the menu at the top left corner will allow readers to switch between different categories of articles.

<img class="aligncenter wp-image-159" title="NewsLoop Magazine View" src="http://www.poisonvine.com/wp-content/uploads/2012/08/20120806-205225.jpg" alt="" width="461" height="614" srcset="http://www read this post here.poisonvine.com/wp-content/uploads/2012/08/20120806-205225.jpg 768w, http://www.poisonvine.com/wp-content/uploads/2012/08/20120806-205225-225×300.jpg 225w” sizes=”(max-width: 461px) 100vw, 461px” />

Readers can also view the latest headlines in one glance by selecting the carousel mode by selecting the grid-like icon at the top right hand corner.

The rightmost icon at the top right hand corner switches the app to slide show mode.

NewsLoop also allows readers to customize the categories and news sources according to their preferences by selecting “Add Categories” at the end of the menu or at the bottom left hand corner of the app. Advanced options in the categories page will allow readers to rearrange the order in which the categories appear and edit the sources of the articles. Readers can then save their customized settings in a unique profile which is linked to either a Facebook, Twitter or Email account. NewsLoop also allows readers to add news feeds and timelines from Facebook and Twitter. Over time, the app learns the interests of the readers and helps them to discover articles that will appeal to them.

Readers can go to “Settings” to select the profile they wish to read, add/edit profiles, view saved articles and so on. Hence, it is possible to have a profile for reading business news before going to work, a profile for reading automobile articles on weekends and many others.

I find that NewsLoop has a very beautiful interface with easy to access options for users to customize the app the way they want. If you are lazy like me, I find that the app does provide a good selection of articles that are of interest right “out-of-the-box”. The sources of articles available on NewsLoop is nothing short of impressive. This app will surely be one which stays on my iPad for a long while.

For more information, please visit www.newsloop.co.